8 Social Media Metrics Every Marketer Should Know

If you have been following our advice, you should  already have some incredible content on your different digital channels,  and that is half the battle. Now it’s time to learn from what you’ve posted on those social media accounts specifically to produce even more...

Think 360° [Webinar]

Any good marketer, sales professional, human resources manager or executive knows the importance of reaching their audience in every way possible along the buyer’s journey. These channels can include email, print, social media and many more. And for good reason....

20 Features Your Email Platform Should Provide

Since email debuted, it has been a vital component of the marketing communication mix. Most companies use email marketing in some capacity, and most have taken advantage of implementing an email marketing platform to manage and maximize their campaigns. Even in this...

5 Challenges Facing the Financial Industry

The LIMRA 2015 Social Media Conference for Financial Services has come to a close, and we are now able to reflect on some of the many discussions we had with fellow attendees. As an exhibitor in the show for another year in a row, we had the opportunity to better...

Cracking the Code to Organic Brand Reach

No matter the size or budget of your brand, the number one goal for marketing professionals should be reaching as many of the right people as possible, transitioning or nurturing those connections into leads, and then turning them into loyal, life-long customers. Yet...