The Rise of Multichannel Marketing & Digital in Distributed Organizations

To get your brand message in front of the right audience, you must use multiple marketing channels. No matter the channel, what matters most is content. How well a brand uses various channels to push that content, however, is a prerequisite for a successful...

Integrating Marketing Throughout the Buying Cycle [Webinar]

Recent LIMRA research found that one-third of financial services executives believe aligning their brand’s distribution methods is their single biggest challenge in 2016. And they’re not alone. Integrating marketing throughout the buying cycle is an obstacle for not...

Getting The Most Out of Local Events With Content Marketing

Tradeshow and summer event season is upon us. It’s time to dust off that tablecloth, print new business cards, and start monitoring the event’s hashtags. Industry-related events are invaluable when it comes to making connections, finding new customers and being viewed...

Driving Engagement with Email Nurturing

Did you know? Lead nurturing emails get four to ten times the response rate compared to standalone email blasts! Why is that, you ask? Because a reader in a  trigger-based, targeted, nurturing marketing campaign is more likely to be interested in and respond to a...