Remembering to Support Your Sales Reps: A Marketer’s Dilemma

Sales and marketing should go together like peanut butter and jelly. Unfortunately, many organizations experience friction between these two areas, especially when it comes to meeting goals and hitting sales numbers. Sales tends to blame marketing for lack of sales...

Distributed Marketing & Customer Retention: Keeping Quality Customers Around

Keeping quality, existing clients is a good idea for any sort of business.  It is usually a better idea from a cost and revenue management standpoint to keep existing clients with your company. In industries that typically use distributed marketing models, this is...