Getting The Most Out of Local Events With Content Marketing

Tradeshow and summer event season is upon us. It’s time to dust off that tablecloth, print new business cards, and start monitoring the event’s hashtags. Industry-related events are invaluable when it comes to making connections, finding new customers and being viewed...

Driving Engagement with Email Nurturing

Did you know? Lead nurturing emails get four to ten times the response rate compared to standalone email blasts! Why is that, you ask? Because a reader in a  trigger-based, targeted, nurturing marketing campaign is more likely to be interested in and respond to a...

A Boost in Productivity: the Benefit of Marketing Automation

Just like there is an audience for every brand, there’s a marketing platform for every brand too. To reach the audience you are targeting, it takes a vast marketing automation platform – one that has all the complexities and features necessary, yet simple enough...

An Audience for Every Marketing Strategy

Lead generation is a powerful result of any successful marketing campaign, but growing a customer base of inbound leads can be challenging. Sometimes the true test is finding new potential customers in a specific demographic or area, particularly niche audiences in...

Forging a Future in Franchise Marketing

For corporate franchising, supporting each franchisee through centralized marketing campaigns can be an uphill battle. For our client, U-Save Car and Truck Rental, this was no different. With over 200 locations around the world, U-Save boasts an impressive customer...