by Distribion Archive | Aug 24, 2016 | Blog, Blog Archive, Direct Mail, Direct Mail Marketing, Email Marketing, Featured, Multi-Channel Marketing
One of the most significant changes to marketing was the advent of the internet. It was so significant, in fact, that it has caused marketers to re-examine traditional forms of advertising and question whether or not they were still profitable (or as profitable as...
by Distribion Archive | Aug 17, 2016 | Blog, Blog Archive, Email Marketing, Featured, Marketing Software
Understanding Email Reporting Email marketing is a unique advertising vehicle in that it is one of the most comprehensively analyzed medium available. With email marketing, brands can send ultra-targeted campaigns based on their audience or readers’ behaviors to...
by Distribion Archive | Aug 3, 2016 | Blog, Blog Archive, Content Marketing, Customer Journey, Featured, Multi-Channel Marketing, Omni-Channel Marketing, Target Audience
An often quoted study from CEB found that 57% of the purchase decision is complete before a customer even calls a supplier. Consumers are looking in more places than ever for advice and insight on what to purchase and from which company – TV, billboards, online...
by Distribion Archive | Jul 25, 2016 | Blog, Blog Archive, Content Marketing, Digital Marketing, Distributed Marketing, Email Marketing, Featured, Target Audience
A few weeks ago, I found myself at Old Navy, shopping for a few shirts, shorts and other items to wear on a cruise I was going on. As I approached the checkout, one of the sales reps asked if I wanted to receive an additional 20% off my purchase that I was already...
by Distribion Archive | Jul 13, 2016 | Blog, Blog Archive, Content Marketing, Digital Marketing, Distributed Marketing, Email Marketing, Featured, Marketing Automation
Wishpond recently reported that A/B testing is the most used method for improving conversion rates, yet only one out of eight tests have driven major change by brand marketers. Isn’t it time to learn the art of A/B testing and apply it to your marketing efforts?...
