Email Marketing Goes Mobile

I can tell a stranger almost everything about you. I can accurately give a detailed description of your day – from the time I wake you up until the time I dog-ear the page of your book at night. I am your mailbox and your morning paper. I can sing just the right song...

The Best Time to Send Emails That Convert

Fit your content around your reader’s schedules, not your own. Raise your hand if this is NOT the first article you’ve read in hopes of finding the very best time to send the almighty email. Raise your other hand if you still are not certain what time of day or day of...

48 A/B Testing Examples to Get the Juices Flowing

Could my email campaigns be performing better? Could writing a different subject line increase my open rates? Could changing one small element of my email result in much higher conversion rate? How can my emails get more customers? If you’re asking yourself any...

Targeted Email Marketing: A Success Story

The Right Audience. The Right Message. By personalizing each marketing message to a specific audience using both targeting techniques and adhering to email best practices, any brand can achieve a significant lift in email performance. Our email marketing...