by Distribion Archive | Aug 3, 2016 | Blog, Blog Archive, Content Marketing, Customer Journey, Featured, Multi-Channel Marketing, Omni-Channel Marketing, Target Audience
An often quoted study from CEB found that 57% of the purchase decision is complete before a customer even calls a supplier. Consumers are looking in more places than ever for advice and insight on what to purchase and from which company – TV, billboards, online...
by Distribion Archive | Jul 25, 2016 | Blog, Blog Archive, Content Marketing, Digital Marketing, Distributed Marketing, Email Marketing, Featured, Target Audience
A few weeks ago, I found myself at Old Navy, shopping for a few shirts, shorts and other items to wear on a cruise I was going on. As I approached the checkout, one of the sales reps asked if I wanted to receive an additional 20% off my purchase that I was already...
by Distribion Archive | Jul 13, 2016 | Blog, Blog Archive, Content Marketing, Digital Marketing, Distributed Marketing, Email Marketing, Featured, Marketing Automation
Wishpond recently reported that A/B testing is the most used method for improving conversion rates, yet only one out of eight tests have driven major change by brand marketers. Isn’t it time to learn the art of A/B testing and apply it to your marketing efforts?...
by Distribion Archive | May 18, 2016 | B2B Social Media, Best Practices, Blog, Blog Archive, Content Marketing, Distributed Marketing, Featured, Industry News, Marketing Automation, Multi-Channel Marketing, Multi-Channel Marketing Automation, Omni-Channel Marketing, Through-Channel Marketing Automation
Recent LIMRA research found that one-third of financial services executives believe aligning their brand’s distribution methods is their single biggest challenge in 2016. And they’re not alone. Integrating marketing throughout the buying cycle is an obstacle for not...
by Distribion Archive | Apr 2, 2015 | Blog, Blog Archive, Content Marketing, Distributed Marketing, Featured
Personalization remains an elusive challenge for marketers in 2015. Hosted by Ian Michiels, CEO & Principal of Gleanster Research, you will learn the marketing personalization strategies of top performing organizations, technological innovations, upcoming trends...
