5 Steps to a Complete Marketing Budget

Download the 2016 Marketing Budget Template here. How was your year in marketing? Did you accomplish everything you wanted? Did you bring in leads for your sales team? Did you create inspiring content? Are there areas where you can improve? As this year comes to a...

Join Us: LIMRA Annual Conference

The kids are finally back in school, the leaves are starting to fall… that can mean only one thing – it’s time again for LIMRA’s Annual Conference! In anticipation of this year’s topic, “Pivot Point: Striking a Clear Path to Success,” we have started...

Changing the Way Insurance Companies Are Marketing

Simplifying Complex Marketing Challenges Across the Enterprise Many marketing automation solutions are built for the corporate marketer only – single-channel business models who need to manage their corporate email and social media marketing to promote a...

3 Tactical Steps to 360° Marketing

You know your brand’s target audience; you know who they are, and you know their habits. You know all this because you’ve been studying them for years. You’ve seen success, and that’s important, but let me be the first to apologize for having to tell you that what you...

8 Social Media Metrics Every Marketer Should Know

If you have been following our advice, you should  already have some incredible content on your different digital channels,  and that is half the battle. Now it’s time to learn from what you’ve posted on those social media accounts specifically to produce even more...