Create. Capture. Convert. Email Training Courses: Chapters 1-2

Want to create emails your readers will love and be able to prove your success? Introducing the Create. Capture. Convert. video training course on email marketing. Available free of charge and on-demand, these short step-by-step video courses will cover the essential...

The Business of B2B Email

According to Salesforce, 73% of business-to-business (B2B) marketers believe email marketing is core to their business.  Email builds relationships, gathers customer data, and with an ROI of 119%, it outperforms all digital channels, including social. With statistics...

5 Incredibly Bewitching Ways to Name Marketing Content

If you’re a witch, you know your broom from the front of its wooden knob to its last brushing fiber. But you’re not a witch. However, just as a witch may know every aspect of her broom, as a champion of your brand, you know every attribute of your product. The...

Integrating Marketing Throughout the Buying Cycle [Webinar]

Recent LIMRA research found that one-third of financial services executives believe aligning their brand’s distribution methods is their single biggest challenge in 2016. And they’re not alone. Integrating marketing throughout the buying cycle is an obstacle for not...

Create Your Own Email Drip Campaign [Customizable Template]

Have you ever filled out a form at the mall in hopes of winning a shiny new sports car or signed up online to win an all-inclusive trip? I have. And let me tell you, I am not driving the car that was prominently displayed by the food court nor have I ever traveled to...