3 Tactical Steps to 360° Marketing

You know your brand’s target audience; you know who they are, and you know their habits. You know all this because you’ve been studying them for years. You’ve seen success, and that’s important, but let me be the first to apologize for having to tell you that what you...

Think 360° [Webinar]

Any good marketer, sales professional, human resources manager or executive knows the importance of reaching their audience in every way possible along the buyer’s journey. These channels can include email, print, social media and many more. And for good reason....

20 Features Your Email Platform Should Provide

Since email debuted, it has been a vital component of the marketing communication mix. Most companies use email marketing in some capacity, and most have taken advantage of implementing an email marketing platform to manage and maximize their campaigns. Even in this...

5 Challenges Facing the Financial Industry

The LIMRA 2015 Social Media Conference for Financial Services has come to a close, and we are now able to reflect on some of the many discussions we had with fellow attendees. As an exhibitor in the show for another year in a row, we had the opportunity to better...

Cracking the Code to Organic Brand Reach

No matter the size or budget of your brand, the number one goal for marketing professionals should be reaching as many of the right people as possible, transitioning or nurturing those connections into leads, and then turning them into loyal, life-long customers. Yet...