10 Commandments of Social Media

If you’re like us, we’ve been gearing up for 2016 for the past few months and cannot wait for the fireworks and champagne. During our vigorous 2016 planning process, we discovered 10 tried and tested elements to sharing content on social media (which we plan to use as...

5 Steps to a Complete Marketing Budget

Download the 2016 Marketing Budget Template here. How was your year in marketing? Did you accomplish everything you wanted? Did you bring in leads for your sales team? Did you create inspiring content? Are there areas where you can improve? As this year comes to a...

Join Us: LIMRA Annual Conference

The kids are finally back in school, the leaves are starting to fall… that can mean only one thing – it’s time again for LIMRA’s Annual Conference! In anticipation of this year’s topic, “Pivot Point: Striking a Clear Path to Success,” we have started...

3 Tactical Steps to 360° Marketing

You know your brand’s target audience; you know who they are, and you know their habits. You know all this because you’ve been studying them for years. You’ve seen success, and that’s important, but let me be the first to apologize for having to tell you that what you...

8 Social Media Metrics Every Marketer Should Know

If you have been following our advice, you should  already have some incredible content on your different digital channels,  and that is half the battle. Now it’s time to learn from what you’ve posted on those social media accounts specifically to produce even more...