by Distribion Archive | Oct 5, 2016 | Best Practices, Blog, Blog Archive, Content Marketing, Digital Marketing, Distributed Marketing, Email Marketing, Featured, Multi-Channel Marketing Automation, Omni-Channel Marketing, Through-Channel Marketing Automation
Since email debuted, it has been a vital component of the marketing communication mix. Most companies use email marketing in some capacity, and most have taken advantage of implementing an email marketing platform to manage and maximize their campaigns. Even in this...
by Distribion Archive | Aug 3, 2016 | Blog, Blog Archive, Content Marketing, Customer Journey, Featured, Multi-Channel Marketing, Omni-Channel Marketing, Target Audience
An often quoted study from CEB found that 57% of the purchase decision is complete before a customer even calls a supplier. Consumers are looking in more places than ever for advice and insight on what to purchase and from which company – TV, billboards, online...
by Distribion Archive | Jul 25, 2016 | Blog, Blog Archive, Content Marketing, Digital Marketing, Distributed Marketing, Email Marketing, Featured, Target Audience
A few weeks ago, I found myself at Old Navy, shopping for a few shirts, shorts and other items to wear on a cruise I was going on. As I approached the checkout, one of the sales reps asked if I wanted to receive an additional 20% off my purchase that I was already...
by Distribion Archive | Jul 13, 2016 | Blog, Blog Archive, Content Marketing, Digital Marketing, Distributed Marketing, Email Marketing, Featured, Marketing Automation
Wishpond recently reported that A/B testing is the most used method for improving conversion rates, yet only one out of eight tests have driven major change by brand marketers. Isn’t it time to learn the art of A/B testing and apply it to your marketing efforts?...
by Distribion Archive | Jul 6, 2016 | Blog, Blog Archive, Content Marketing, Digital Marketing, Distributed Marketing, Email Marketing, Featured, Marketing Automation
Did you know 80% of people are only scanning your email, and an incredible 67% of all emails are opened on mobile devices? Email design must capture the reader’s attention quickly and if your next email is not mobile friendly, you will lose readers. Deliver...
