by Distribion Archive | Nov 4, 2015 | Best Practices, Blog, Blog Archive, Content Marketing, Email Marketing, Featured, Multi-Channel Marketing, Omni-Channel Marketing, Through-Channel Marketing Automation
According to eMarketer, 86% of digital marketers use email marketing regularly as part of their marketing arsenal to drive sales. Furthermore, email marketing has an incredible 4,300% return on investment and generates $42.08 for every dollar spent (MediaPost). It is...
by Distribion Archive | Jul 24, 2014 | B2B Social Media, Best Practices, Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Featured, Industry News, Local Marketing, Marketing Automation, Marketing Software
5 Critical Multi-Channel Marketing Personalization Strategies Hosted by Gleanster Research Featuring Ian Michiels Personalization remains an elusive challenge for marketers in 2014. But for national brands supported by a corporate marketing department AND a network...
by Distribion Archive | Apr 24, 2013 | Best Practices, Blog, Blog Archive
Email marketing, when executed properly, has been known to deliver impressive results. One important factor in email marketing is that it is not very expensive when compared to traditional mass marketing means. The CMO Council notes that email marketing...
by Distribion Archive | Jul 7, 2012 | Blog, Blog Archive, Industry News
Gleanster Research recently published a new report titled Deep Dive: Email Marketing in the Distributed Enterprise. A PDF of the entire report is available for free download, but here are five email marketing best practices for marketers who work in companies with a...
by Distribion Archive | Apr 11, 2012 | Blog, Blog Archive, Multi-Channel Marketing
When did you last open an unsolicited e-mail and think “Hey, this is really useful?” When did you last actually download the pictures for an unsolicited e-mail? There are those who make pretty convincing arguments that B2B email marketing is a dying art. I’m not one...
